WE MOVE WITH PURPOSE

WHERE IT ALL BEGAN

2012

Cadence was founded in a London studio with one vision: to make cycling culture more accessible and inclusive.

First Store Opens

2015

We opened our flagship store, creating a space for riders and community events alike.

Innovation in Motion

2018

Launched our in-house R&D unit, fuelling product breakthroughs and sustainable design.

A Global Brand

2020

Expanded into Europe and beyond, reaching cyclists in over 20 countries.

Powered by People

2023

Over 1,000 employees, 4 hubs, and a growing reputation for putting people first.

Pedalling into the Future

2025

New leadership programmes, award-winning campaigns, and a renewed focus on culture and wellbeing.

WHAT DRIVES US

Our values are more than statements — they’re the way we ride, work and lead. They shape every experience at Cadence, from how we collaborate to how we grow.

PASSION IN MOTION
MAKE IT BETTER
PROGRESS TOGETHER
RIDE RESPONSIBLY
PASSION IN MOTION
MAKE IT BETTER
PROGRESS TOGETHER
RIDE RESPONSIBLY
PROGRESS TOGETHER
RIDE RESPONSIBLY
PASSION IN MOTION
EVERY RIDER WELCOME
PROGRESS TOGETHER
RIDE RESPONSIBLY
PASSION IN MOTION
EVERY RIDER WELCOME

SUPPORT EVERY STEP OF THE WAY

From day one, you’ll get everything you need to hit the ground rolling — with welcome kits, induction sessions, and a buddy system.

We help you map out your goals and give you the tools, feedback, and time to achieve them.

Explore leadership courses, technical training, and soft skills modules on demand.

Shadow, swap, and learn across departments to broaden your skill set and career options.

Our people leaders are trained to support your growth — not just your output.

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OUR IMPACT

92%
of staff say they feel empowered in their role
500+
hours of internal training delivered last year
98%
renewable energy across our main offices
1000+
bikes donated to community programmes

LIFE AT CADENCE

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RECOGNISED FOR THE RIDE

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TIPS BEFORE YOUR INTERVIEW AT CADENCE

1. Be Yourself
We want to meet the real you — not a script. Bring your personality, your passion, and your perspective.

2. Do a Little Homework
Check out our latest projects, campaigns or community work. It shows you’re curious and engaged.

3. Know Why Cadence
Think about why you want to be part of our journey — and how you can help us move forward.

4. Ask Us Questions
This is your interview too. Ask about the role, team, or culture — we’re happy to share.

5. Prep the Practical Bits
Test your tech if it’s a virtual interview, and give yourself time to get settled. No rush, no stress.

TIPS DURING YOUR INTERVIEW

  1. Be yourself
    We want to get to know the real you, not a rehearsed version. Let your personality and passion show.

  2. Think about your impact
    Tell us how your skills, experience or ideas could help us grow — and how we can help you grow too.

  3. Use examples
    Real-life examples bring your experience to life. Don’t be afraid to talk about challenges, not just wins.

  4. Ask us questions
    Interviews are a two-way conversation. Curious about culture, career growth, or the team? Ask away!

  5. Stay present
    Take your time, breathe, and listen closely. It’s totally okay to pause before answering — we’re not in a race.

TIPS AFTER YOUR INTERVIEW

  1. Reflect on the conversation
    Think about what went well, what excited you, and whether Cadence feels like the right fit for you.

  2. Follow up if you need to
    Did you forget to ask something or want to share more info? Feel free to drop us a line.

  3. Be patient (but we’ll keep you posted)
    We know waiting can be tough. We’ll update you as soon as we can — usually within a week of your interview.

  4. Stay connected
    Follow us on LinkedIn or The Cadence Collective to keep up with new roles, events, and culture updates.

  5. Whatever the outcome, you did great
    Seriously. Interviews take courage, and we appreciate your time and effort.